Carmen Sognonvi

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Carmen Sognonvi

Why I Never Thought I’d Be an Entrepreneur

Why I Never Thought I'd Be an Entrepreneur

I recently had the pleasure of being a guest on Christy Haussler’s excellent podcast Brick and Mortar Reporter to talk about my work at Urban Martial Arts.

Listen to the episode here

In the interview, we talk about:

  • Why I never thought I’d be an entrepreneur
  • Why sometimes you should NOT listen to your customers
  • Why the best marketing in the world won’t help if your product sucks
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The Smart Way to Do Old-School Marketing

The Smart Way to Do Old-School Marketing

A few months back I was interviewed on Tim Reid’s excellent podcast Small Business Big Marketing to share some of the ways we combine old-school marketing with new technology at Urban Martial Arts.

Listen to the episode here

In the interview, we talk about:

  • How to use promotional booths to market your business
  • The benefit of flyers and ideas for getting them right
  • How to use signage effectively in your small business
  • Ideas for newsletters and how they can add 20% to your business

If you enjoyed this interview, I’d strongly recommend that you subscribe to the show in iTunes. Many of the guests Tim interviews are bricks-and-mortar business owners, so it’s incredibly relevant to what we do.

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If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business:

Leave a comment or Read the Transcript

Don’t Wait for the Phone to Ring. Take Control of Your Marketing.

Take Control of Your Marketing

Last week I had the opportunity to sit down with small business evangelist Ramon Ray to share some lessons I’ve learned from Urban Martial Arts for the last six years.

In the video, we talk about:

  • How we came to close to moving our business 10 blocks away – and why had we done so, it would have been a disastrous mistake
  • How to charge a premium rate for your product or service without being afraid of losing business
  • Why marketing isn’t about getting your contact info out to your prospects, but rather, getting their contact info into your database
  • How to take control of your business instead of hoping for the phone to ring

Of course we also talk a bit about InfusionSoft, the all-in-one sales and marketing software we’ve used to grow our business.

I hope you enjoy it!

Get free local business tips from Carmen

If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business:

Leave a comment or Read the Transcript

You’re Invited: My Free Workshop on Growing Your Business Using Old-School Marketing

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If you’re in NYC, I’d love to invite you to join me at a free workshop I’m doing next week.

Details below, and you can register here.

The New Old School:
How To Grow Your Business with Flyers, Signage and Booths in the Digital Age

Flyers don’t work anymore, right?

Actually… they do!

At this event, you’ll learn why old-school marketing tactics like flyers, signage, and booths are still great ways to reach new customers, and how to connect them with online tools to create massive results for your business.

Urban Martial Arts is a karate and kickboxing school in Brooklyn, NY. Using these techniques over the last two years, it has grown its revenues by 70%, doubled its membership base, and tripled the size of its list.

At this event, owner and general manager Carmen Sognonvi will show you:

  • How to turn your signage into a mobile marketing machine (no QR codes involved!)
  • Why you should never hand out tchotchkes at a promotional booth – and what to give out instead
  • How to use flyers to create 100 mini-billboards that will promote your business to prospects in your target market
  • The single biggest mistake businesses make when it comes to designing their flyers – and how to avoid it
  • And much, much more!

Then Ramon Ray, Marketing and Technology Evangelist of Smallbiztechnology.com and Infusionsoft, will introduce you to Lifecycle Marketing and show you the steps to tying your all your marketing efforts together so you can create more leads and convert those leads into lifelong customers.

Date: Tuesday, November 12th
Time: 9 am to 11 am
Location: CUNY Graduate Center
365 5th Ave., New York, NY

Be sure to register here.

On Expansion in Business and in Life

On Expansion In Business and In Life

Hey remember me? :)

It’s been awhile since I’ve put up a new blog post or video, so I thought I’d stop in to give you an update on what’s been going on in my world.

This summer my husband Serge and I realized our long-time dream of taking over the space next door to Urban Martial Arts and expanding our school.

I hope to share pics with you soon, but we’ve now more than doubled the size of our space and I’m so proud of the awesome facility we’ve built!

Continuing with the theme of expansion, I’m just a few weeks away from giving birth to our second daughter.

I don’t know if it was just the fabled nesting instinct or what, but being pregnant again made me really conscious of the ways in which Serge and I were neglecting our home and family.

As small business owners, I think our default mode is often to put the business ahead of everything else, and put our own needs last.

But this summer, the impact of that neglect really hit me hard. [Read more...]