Carmen Sognonvi

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Carmen Sognonvi

Why Your Local Business Needs Private Cloud Storage

A few years back, our computer at Urban Martial Arts crashed.

I wasn’t worried, because I had been backing our files up to an external hard drive. Only when I went to look at the hard drive, I realized that I’d only backed up a small portion of our files. The rest of was lost. Forever.

I don’t want you to go through this, so I was excited when WD contacted me about a new product that offers cloud storage for small business.

It’s called WD My Cloud EX2.

WD My Cloud EX2

Now, some local businesses will need more hard drive space than others.

If you’re a print shop or a photography studio, you probably deal with hundreds of large files every day for your clients.

If you’re a bakery or a martial arts school (like us!), you probably don’t have that many client files to deal with.

BUT if you’re active in content marketing, you probably have lots of valuable photos and videos you need to store safely.

That’s where WD My Cloud EX2 comes in.

WD My Cloud EX2.

Here are five reasons your local business should consider using a private cloud storage option like WD My Cloud EX.

1. There’s no monthly cost

Cloud storage services like Dropbox are convenient, but they make you pay a monthly fee. With WD My Cloud EX, you just purchase it one time and that’s it! No monthly fees to pay, ever.

2. You get TONS of space

Dropbox Pro is the most affordable paid option they offer, but you only get 1 TB. The smallest version of WD My Cloud EX has 4TB, but you can purchase one that has a whopping 8 TB!

3. It’s faster

Loading your files to the WD My Cloud EX is much faster than uploading it to a cloud storage service like Dropbox. For local business owners like us, time is money. All those minutes you save add up!

4. It backs up wirelessly

Unlike traditional external hard drives, the WD My Cloud EX backs up your files wirelessly. That means it doesn’t have to be plugged into your computer to work, meaning fewer cables to make a mess.

5. It reduces your stress

Business owners like us have enough stress. The last thing you need to add to your list of things to worry about is backing up your files. The WD My Cloud EX gives you peace of mind, knowing that your files are safe and sound.

WD My Cloud EX

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How to Pick the Right Photo for Flyers

How to Pick the Right Photo for Your Flyers

Are you designing a new flyer for your business and trying to decide which photos to use?

Then stop and watch this video first!

In it I explain why you should always use one large photo instead of several smaller photos, and give you tips on how to pick the perfect photo for your flyers.

This video is a preview of the presentation I’ll be giving at the 9th Annual Small Business Summit in New York City. There are still tickets available so please join me! You can get discounted tickets by using the promo code CARMEN.

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Street Team Marketing for Local Business: Alan VanToai of SimpleCrew

Street Team Marketing for Local Business

What does marketing a punk rock band have to do with marketing a local dry cleaners?

Plenty, it turns out.

In this video, I’m joined by a special guest who believes that local businesses have a lot to learn from how the music industry markets its artists.

Alan VanToai is an internet entrepreneur currently living in Ho Chi Minh City, Vietnam. He is co-founder of SimpleCrew, a mobile photo sharing app that makes it easy to track your street team marketing efforts.

Try SimpleCrew free for 14 days – no credit card required!

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Why Old-School Marketing Still Works in the Digital Age

Old-School Marketing in the Digital Age

I had the pleasure last week of speaking to the National Association of Women Business Owners (NAWBO)’s South Jersey chapter.

I delivered my presentation, Old School Marketing in the Digital Age.

Here are some clips from the presentation. Hope you enjoy them!

Interested in having me speak to your organization or at your event? Visit my speaking page for details.

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This Easy Trick Will Triple Your Content Marketing Output

This Easy Trick Will Triple Your Content Marketing Output

By now you undoubtedly know that as a local business, it’s a good idea to be active on social media.

But what are you supposed to post on there? And who has time to come up with so much stuff?

In this video, I share with you an easy trick I use in my own business that allows me to triple the amount of content I produce with minimal effort.

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