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Why Local Businesses Should Be Blogging and Creating Videos

As a local business owner, you’ve probably heard that blogging and creating videos can help grow your business.

But how exactly do you go about doing it?

I was recently interviewed on BlogCastFM about this topic.

BlogCastFM is a terrific podcast in which host Srinivas Rao interviews bloggers and entrepreneurs from all walks of life.

In this interview, Srini and I talk about:

  • Keys to standing out in a world where there is so much noise
  • The challenges of growing an audience today vs. several years ago
  • Why you can’t rely on your previous success
  • Where people who are trying to “monetize” are missing the boat
  • Why you need to connect content to a strategy and call to action
  • How a brick and mortar business uses blogging and social media
  • The key to creating excellent video content
  • The importance of finding a business coach
  • How to get journalists to write about your business

Click here to listen to the interview or better yet, subscribe to his podcast in iTunes!

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