This Easy Trick Will Triple Your Content Marketing Output

Transcript

I’m sure you know by now that as a local business, it’s a good idea to be active on social media.

But what are you supposed to post on there? And who has time to come up with so much stuff?

Hi, I’m Carmen Sognonvi.

Keep watching, because in this video I’m going to share with you an easy trick I use in my own business that allows me to triple the amount of content I produce with minimal effort.

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By the way, for more useful tips on running a bricks-and-mortar local business, be sure to check out my blog at CarmenSognonvi.com.

I cover everything from how to get more customers to how to close more sales.

If you’ve spent any time reading about online marketing, you’ve probably come across the expression “every company is a media company.”

What it means is that content is such an important part of marketing these days. Every business should be publishing useful articles, videos, and images.

Content helps with your marketing in many different ways: It can help you get ranked for more keywords so that you show up higher in search engine results. It has the potential to be shared on social media, so that more people find out about your business. And it’s great content to email to your list so that you’re not just hitting them with sales and promotions all the time.

Sounds good, but local business owners like you and me just don’t have that much time to spend on creating content.

So let me share with you the trick I use to create tons of great content for my business, Urban Martial Arts.

Every time I write an article for our blog, I also turn that same piece of content into an infographic and a video.

Here’s a step-by-step example of how I do it.

Awhile back I wrote this article for our blog, titled “5 Ways to Save on Summer Camp Costs.”

I took this article and condensed it into a summary that was about 200 words long.

I then sent this summary to a designer to have it turned into infographic titled “5 Great Money-Saving Tips for Summer Camp.”

I took the same summary and sent it to a voiceover actor. She sent me back her recording of the summary as an audio file, and I used that track as the voiceover to a video I made titled “5 Ways to Save on Summer Camp in Brooklyn.”

Now, notice that I gave all 3 pieces of content slightly different titles. It’s a good idea to do that because Google isn’t a big fan of duplicate content. Plus, it helps you rank for different keyword combinations, which helps with your SEO.

Let me show you how you can use this same trick to triple the amount of content you’re producing.

Let’s say that you’re currently publishing 2 articles a month on your blog. Here’s what month 1 looks like. You turn each of those articles into an infographic and video too, that you keep in reserve.

When month 2 rolls around, you publish 2 new articles, plus the infographic version of month 1’s article. At the same time, you turn the 2 new articles from this month into an infographic and video that you keep in reserve.

When month 3 rolls around, you publish 2 new articles again, plus the infographic version of month 2’s article, and the video version of month 1’s article. At the same time, you turn the 2 new articles from this month into an infographic and video that you keep in reserve, and you keep going like that.

Do you see how in the span of 3 short months, you went from 2 pieces of content per month to 6 pieces? You didn’t have to create everything from scratch, plus you’ve got a nice mix of subjects and formats to appeal to different people.

At this point you may be thinking, ok this sounds great, but where am I going to find someone who can record a voiceover for me? Or who can design an infographic for me?

Well, here’s my recommendation. Check out fiverr.com. It’s a place where you can get all kinds of tasks and projects done for just five bucks.

I use this site constantly, and have gotten everything from voiceovers to graphics, from video editing to illustrations. Quality can vary quite a bit, so read each provider’s reviews carefully and make your selection based on that. Even then, it may take you a few tries until you find someone with whom you work well.

Now before I get to our question of the week, I want to let you know that if you found this video useful, I would encourage you to sign up to get email updates from me!

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If you’re already on my blog, just fill out the form below.

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And if you have a question you’d like me to answer in a future video, just send it to info@carmensognonvi.com.

Ok, now it’s time for our question of the week!

Do you use content marketing in your business? What tricks do you have to manage all the work?

I’d love to hear your thoughts, so leave a comment below!

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