I’ve followed and enjoyed Fabienne Fredrickson’s work for quite a few years now.
She’s a coach who helps women entrepreneurs get more clients and improve their businesses.
Fabienne recently did a video on how to get clear on what your clients need most:
This is very common in service businesses, but can happen in local, bricks-and-mortar businesses as well.
I’ve found that there’s one question you can ask which really helps you make the connection between what the client is struggling with, and why you are the answer to their problem.
So I chimed in with a video response to share this tip with Fabienne and her audience:
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