Designing Offers for Business Flyers

Transcript

Do you want your flyer to be a pretty piece of paper? Or do you want it to actually generate new leads for your business?

Hi, I’m Carmen Sognonvi.

If you want to your flyers to generate sales, you have to include an offer that they just can’t refuse.

Keep watching to find out how to design an irresistible offer for your business flyer.

[animated intro]

By the way, if you want to get a list of the 7 tools I rely on to run all the marketing at my business, head on over to CarmenSognonvi.com/Tools.

I’ll show you everything from how I track our flyer distribution to who I use for printing and graphic design.

So, let’s talk about offers.

The reason it’s so important to include a good offer on your flyer is that you want to prompt the prospect to take action right away.

So let’s pretend you own a dog-walking business. Here are 5 different types of offers you can use on your flyer.

Get 2 dog walks for the price of 1!

This is the buy one, get one free offer, also sometimes known as BOGO. It’s a classic. The customer pays for just one item, but actually gets two.

In essence, it’s the same as getting a 50% discount, but the perceived value is higher because the customer feel as if they’re getting a free gift.

You don’t have to stick to just two. If you can afford to offer 3 for the price of 1, or even 5 for the price of 1, that’s an even stronger offer.

Join by Dec 31st to avoid a price increase!

Psychological studies have shown that people care more about losing a dollar than gaining a dollar. This is known as loss aversion.

A great way to leverage this human emotion is by implementing a price increase if they don’t sign up by a certain deadline.

The first 50 dogs get a free chew toy!

Scarcity is one of the six principles that author Robert Cialdini discusses in his book Persuasion.

Things are more attractive when their availability is limited. Plus it encourages people to move quickly so they can take advantage of the offer before it runs out.

Mention this flyer to save $20 on your first dog walk!

Discounts always make an offer more attractive. But here are a couple tips on how to use discounts effectively.

First, a dollar amount is usually attractive than a percentage. People know immediately what saving $20 is worth to them. But if you make them do math and figure out how much 60% is of the purchase price, they might lose interest.

If you ARE going to use a percentage, only do it if you can offer at least 40% off. Anything less than 40% is just not appealing enough to motivate them to take action.

Get 3 dog walks for $45, plus a FREE dog bath!

Offering a free gift with purchase always helps to spice up an offer.

Interesting fact: Estee Lauder, the cosmetics entrepreneur, is the woman who popularized the gift-with-purchase technique.

In the early 50s, her company kept getting turned down by ad agencies who felt like she was too small of a client to take on.

So instead, she invested her entire $50,000 advertising budget in manufacturing product samples. She gave these out through direct mail, giveaways, and as gifts with purchase. The rest is history, and today, Estee Lauder is a $10 billion company.

So if it worked for her, it’ll work for you too. Just make sure the gift is directly related to the rest of your offer.

If you found this video useful, be sure to sign up to get email updates from me!

If you’re already on my blog, just fill out the form below.

Or if you’re watching this video elsewhere, go to carmensognonvi.com/newsletter and sign up there.

And if you have a question you’d like me to answer in a future video, just send it to info@carmensognonvi.com.

Ok, it’s time for some shout-outs! In every video I’m going to pick three viewers to shout out. First up is Skincare by Nurse Leslie! Next up is Diogo Teixera! And last but not least, Michelito Wallace. Thank you all for your lovely comments. I’ve linked up to their profiles below so be sure to check them out!

Thanks for watching!

Get free marketing tips from Carmen

If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business: