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How to Use Coupon Marketing to Build an Email List

Coupons can be a great way to bring in new customers.

The danger though, is that they come in for a one-time discount, and never shop with you again.

In this Q&A video, I answer a question from a viewer in Singapore who is importing and distributing a German beer that is new to the city.

I explain how she can turn coupon marketing into a long-term strategy by combining it with building her email list.

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