Hi I’m Carmen Sognonvi, and I’m coming to you today with a “Steal This Idea” video.
This is an occasional series where I share with you cool things that I’ve come across that other companies are doing, and I show you how you can implement similar ideas in your own business.
Today’s idea comes from Baskin-Robbins, and it’s all about how to create an emotional experience around your product or service.
I was in a Baskin-Robbins a few months back and I snapped this picture because I really liked this particular promotion that they were running.
The promotion was: “Wear your team uniform and get a kids soft serve cup or cone with sprinkles for only 99 cents.”
Now what I love about this idea is that it encourages families to start going to Baskin-Robbins after every game and build that into their ritual during the weekends.
So parents would either be celebrating their kid’s victory with ice cream, or if they lost the game, then it becomes a consolation prize and they’re able to have a nice treat to take their mind off of the loss.
And ultimately what this does is it starts building an emotional connection with the brand and with the product.
So think about how this would apply in your own business.
What are some major milestones or celebrations in people’s lives that you can build a promotion around?
If you work with famiies, you could do a promotion where the kid brings in their report card and if they get a B+ or above, they get a certain free prize.
Or if you’re trying to reach newlyweds, you could have them bring in their wedding pictures and get a coupon towards a free meal at your restaurant.
The more emotionally connected a customer is with your business, the more likely it is that they’ll return and become a loyal customer.
If you found this video useful, please sign up to get free email updates!
You’ll get more great tips on how to run a successful local business, along with occasional special offers from me.
If you’re already on my blog, just fill out the form below.
Or if you’re watching this video elsewhere, go to visit www.carmensognonvi.com/newsletter
Thanks for watching, and let me know if you try out this idea!
Get free local marketing tips from Carmen
If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business: