Transcript

Hi, I’m Carmen Sognonvi.

The great thing about the internet is that it’s given business owners like us such an abundance of resources to further our self-education.

You probably already know that blogs are a great place to learn, as are videos like the one you’re watching now.

But there’s a whole other realm of content you may not have considered before. I’ll tell you what it is in this video.

Have you ever listened to any audio podcasts?

Podcasts are kind of like online radio shows, and they’re a great way to learn how to be a better entrepreneur.

There are so many great podcasts out there, but to make it easy for you I’ve picked out the top 3 podcasts that I think every local business owner should be listening to.

1. For Immediate Release

For Immediate Release is a podcast about the intersection of communication and technology.

It’s a weekly podcast, about an hour long, and it’s co-hosted by Neville Hobson and Shel Holtz, both of whom are veterans in the communications industry.

“Communications” in this case encompasses everything from public relations to media relations, from investor relations to employee relations.

And often the discussions will spill over into advertising and marketing too.

What I love about this show is that Shel and Neville do such a great job of explaining the business impact of emerging technologies.

They’re not just talking about technology for technology’s sake – they show you how it can be used to achieve business goals, and discuss which companies are doing it right and which ones are getting it wrong.

I’ve actually been listening to FIR since 2006, and I’ve always considered it to be my secret weapon in keeping on top of technology trends.

2. Marketing Over Coffee

Marketing Over Coffee is a weekly podcast about marketing, about a half hour long, and it’s co-hosted by John Wall and Christopher Penn, both of whom are well-known in the marketing and new media space.

This show is a great way to keep up with marketing-related news items.

But what I really love is that John and Christopher will often share specific marketing techniques or technology tools that make your life easier as a marketer.

And if you’re a local business owner, you’re a marketer – whether you like to think of yourself that way or not!

3. Media Bullseye Radio

Media Bullseye Radio is a weekly podcast that in their words, “explores the changing communications landscape for media, marketing and public relations professionals.”

It usually runs about a half hour and it’s produced by a company called CustomScoop, which is a media monitoring service.

Jen Zingsheim, one of Custom Scoop’s VPs, hosts the show with a rotating cast of co-hosts.

Jen does a great job of summing up recent news stories.

So just by spending 30 minutes each week listening to this show – you’ll be caught up on all the big marketing and PR news of the week.

But what I really like about the show is that the hosts don’t always drink the social media Kool-Aid.

For example, it’s quite fashionable among social media types to publicly shame big companies who make mistakes in their social media efforts.

But Jen is not the type to jump on the shaming bandwagon.

She’ll often offer a different point of view that’s rooted in an understanding of a company’s business goals – and as a business owner I find that really refreshing.

Subscribe to These Shows Now!

And there you have it – the top 3 podcasts every local business owner should listen to.

Please go check them out!

I’ll include links to all three of these podcasts below.

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Thanks for watching.

What’s your favorite podcast?

I’d love to hear your picks, so leave a comment below!

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Music Credit:

one last try (Chicken Jones) / CC BY-NC-ND 3.0