Carmen Sognonvi

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Carmen Sognonvi

Why Old-School Marketing Still Works in the Digital Age

Old-School Marketing in the Digital Age

I had the pleasure last week of speaking to the National Association of Women Business Owners (NAWBO)’s South Jersey chapter.

I delivered my presentation, Old School Marketing in the Digital Age.

Here are some clips from the presentation. Hope you enjoy them!

Interested in having me speak to your organization or at your event? Visit my speaking page for details.

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This Easy Trick Will Triple Your Content Marketing Output

This Easy Trick Will Triple Your Content Marketing Output

By now you undoubtedly know that as a local business, it’s a good idea to be active on social media.

But what are you supposed to post on there? And who has time to come up with so much stuff?

In this video, I share with you an easy trick I use in my own business that allows me to triple the amount of content I produce with minimal effort.

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Pet Marketing Ideas: 3 Inexpensive Ways to Reach Local Pet Owners

Pet Marketing Ideas: 3 Inexpensive Ways to Reach Local Pet Owners

Are you having a hard time converting leads into customers?

It might be that you’re targeting the wrong audience for your business.

In this Q&A video, I answer a question from a viewer in Las Vegas who has a business in which she paints portraits of people’s pets.

I explain why her marketing might be attracting the wrong kind of customer, and I share with her three ways to target the right customer instead.

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You’re Spending Too Much Money on Professional Development

You're Spending Too Much Money on Professional Development

Has anyone ever told you that you need to “invest in yourself” to be successful in business?

Professional development is important. But I see far too many business owners staying broke because they’re spending too much money on info products, masterminds, and coaching.

In this video, I come clean about the mistakes I’ve personally made in this area.

Plus I give you three rules to follow when deciding how much and whether to pay for professional development.

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Using Daily Deal Sites Like Groupon in Your Local Business

Using Daily Deal Sites Like Groupon in Your Local Business

Are you interested in running a daily deal on a site like Groupon or LivingSocial but you’re worried about losing your shirt in the process?

I recently got an email from a viewer who is struggling with that exact issue in her business.

In this Q&A video, I answer a question from a viewer in California who just opened a new hair salon.

I explain how she can use sites like Groupon to turn deal-users into real, paying customers.

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