Carmen Sognonvi

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Carmen Sognonvi

Stop Chasing Prestige

Stop Chasing Prestige

When I walked away from my career as a speaker and writer on race and diversity to work full-time on Urban Martial Arts, a lot of people didn’t understand why.

I’d worked hard to establish myself as an important voice in that space and built an influential blog with a large readership.

How could I just leave that all behind?

Especially when it seemed like I was trading down to something much “smaller.”

Instead of trying to change the way a whole country thought about race, now I was… well, just helping out in a neighborhood karate school.

But it wasn’t just other people who questioned the move.

The truth was, I had doubts too.

Charlie Gilkey and Angela Wheeler recently invited me to write a guest post for their blog, Productive Flourishing.

So I decided to do a post on the twists and turns my career has taken, and how it’s made me realize that when we get hung up on prestige, we lose sight of what really matters.

Here’s the accompanying video interview I did with Pamela Slim on this topic.

In the video, we talk about:

  • Why I decided to “waste” my Ivy League degree to work as a secretary
  • Why I walked away from being regarded as an authority in my field (complete with CNN appearances, book agents, and highly-paid speaking engagements) to start a mom-and-pop local neighborhood business
  • How even the most seemingly irrelevant jobs I’ve held have taught me things that served me later on in my career

I hope you enjoy it.

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How to Use Craigslist to Hire an Employee for Your Local Business

The Right Way to Hire Employees From Craigslist

If you’re a local business owner with a job opening to fill, nothing beats Craigslist in terms of getting your ad in front of as many people as possible.

But how do you sift through all the crappy applicants to find the hidden gems?

And how can you streamline the recruiting process so you don’t take valuable time away from running your business?

In this video, I share with you my step-by-step guide on how to hire an employee from Craigslist for your local business.

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If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business:

Question of the Week:

What tips do you have when it comes to hiring new employees?

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3 Tools to Boost Your Business and Productivity

Three Tool To Boost Your Business and Productivity

Wish you could convert more leads into customers?

Wish you could get more done each and every day?

In this video, I introduce you to 3 tools I’ve discovered recently that will boost your business and your productivity.

Get free local business tips from Carmen

If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business:

Question of the Week:

What new tools or services have you discovered recently that are making your life easier?

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3 Disastrous Hiring Mistakes You Don’t Know You’re Making

This is a guest post from Kelly Azevedo. I first discovered Kelly when she was interviewed on the web show Mixergy. I love finding ways to streamline processes and make things more efficient, so when I found out that Kelly was a systems engineer who specialized in helping small business owners improve their operations, I was immediately hooked!

In this post, Kelly shares her tips for making the hiring process easier. If you find this info useful, be sure to check out her new video series 5 Days to Finding Fabulous Help for Your Online Business. Though the series focuses on online business, many of the tips she shares apply to bricks-and-mortar businesses as well. ~Carmen

Small business owners struggle with many issues, but one of the biggest challenges is finding help (even in a down economy) that is reliable and trustworthy.

In my experience working with successful entrepreneurs, problems in hiring nearly always come down to one common source which is both easy to identify and difficult to fix… it’s you!

Not to worry, it’s me as well.

Most owners are unprepared to be the manager and fall into the role suddenly when the business becomes too much to manage alone.

This pressure, combined with a lack of experience, can lead to disastrous hiring decisions.

Let’s cover the three most common problems in hiring, along with some strategies for overcoming them so you can hire the support your business needs this week.

Mistake 1: Not Thinking Through the Needs of the Business First.

It’s very common for business owners to think in terms of who is “out there” needing a job. For example, the stay-at-home mom who could do projects during nap time. Or the college student who is online between 10 pm and 2 am and knows some Photoshop. [Read more...]

How to Use Social Media to Drive Traffic and Retention

How to Use Social Media to Drive Traffic and Retention

I recently had the pleasure of being interviewed by Jun Loayza of RewardMe, a rewards program for local restaurants and retailers.

In the interview, I share with Jun…

  • The single biggest mistake local business owners make in their social media efforts
  • Why despite the rise of social media, email is still the #1 tool in my online marketing arsenal
  • How to get started with creating content, even if you have no idea what to blog about

How do you use social media in your local business? Leave a comment

Download Free Webinar on Blogging for Business

If you want to blog for your local business but aren’t sure how to get started, download the recording of a recent webinar I did called “The 3 Biggest Mistakes That Are Ruining Your Local Business’s Blog (And How to Avoid Them).” Just enter your email address below and click Submit:

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