Carmen Sognonvi

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Carmen Sognonvi

Why Your About Us Page Content Is Critical to Your Business

Why Your About Us Page Content Is Critical to Your Business

Do you get frustrated when prospective customers don’t understand why your business is better than your competitors?

Do you wish you knew how to make your business stand out in your industry?

In this Q&A video, I answer a question from a daycare owner named Cressada, who wants to know how to make her business stand out from the others in her industry.

I explain why her website is a good place to start communicating what makes her local business different, and how to write an About Us page that will turn browsers into buyers.

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Old School Marketing in the Digital Age

Old-School Marketing in the Digital Age

I had the pleasure of hosting a workshop with Ramon Ray and InfusionSoft a few months back on how bricks-and-mortar businesses can combine old-school marketing tactics like flyers and signage with new technology like marketing automation.

I finally had a chance to edit the darn thing! So check out this video with some clips from my workshop:

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Why I Never Thought I’d Be an Entrepreneur

Why I Never Thought I'd Be an Entrepreneur

I recently had the pleasure of being a guest on Christy Haussler’s excellent podcast Brick and Mortar Reporter to talk about my work at Urban Martial Arts.

Listen to the episode here

In the interview, we talk about:

  • Why I never thought I’d be an entrepreneur
  • Why sometimes you should NOT listen to your customers
  • Why the best marketing in the world won’t help if your product sucks
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The Smart Way to Do Old-School Marketing

The Smart Way to Do Old-School Marketing

A few months back I was interviewed on Tim Reid’s excellent podcast Small Business Big Marketing to share some of the ways we combine old-school marketing with new technology at Urban Martial Arts.

Listen to the episode here

In the interview, we talk about:

  • How to use promotional booths to market your business
  • The benefit of flyers and ideas for getting them right
  • How to use signage effectively in your small business
  • Ideas for newsletters and how they can add 20% to your business

If you enjoyed this interview, I’d strongly recommend that you subscribe to the show in iTunes. Many of the guests Tim interviews are bricks-and-mortar business owners, so it’s incredibly relevant to what we do.

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Don’t Wait for the Phone to Ring. Take Control of Your Marketing.

Take Control of Your Marketing

Last week I had the opportunity to sit down with small business evangelist Ramon Ray to share some lessons I’ve learned from Urban Martial Arts for the last six years.

In the video, we talk about:

  • How we came to close to moving our business 10 blocks away – and why had we done so, it would have been a disastrous mistake
  • How to charge a premium rate for your product or service without being afraid of losing business
  • Why marketing isn’t about getting your contact info out to your prospects, but rather, getting their contact info into your database
  • How to take control of your business instead of hoping for the phone to ring

Of course we also talk a bit about InfusionSoft, the all-in-one sales and marketing software we’ve used to grow our business.

I hope you enjoy it!

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If you found this video useful, enter your email address below and click “Yes, Send Me Tips!” to get free tips from me on how to run a successful local, bricks-and-mortar business:

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