Interview Carmen for Your Next Story

I’m a business owner who is passionate about local business, local marketing, and entrepreneurship.

My views have been featured in numerous media outlets, including Inc, Entrepreneur, Fox Business, and Crain’s New York Business.

How to Get in Touch:

Phone: (646) 504-4092
Email: carmen AT
Twitter: @carmensognonvi

Featured Media Appearances:

Fox Business
Carmen Sognonvi, owner of Urban Martial Arts, discusses how one simple operational change — carrying less inventory — made a massive financial impact for the school: “This year, we changed our processes so that students have to pre-order their gear, and we ourselves don’t order it until we’ve received payment. It sounds like such simple advice, but that one small change has made a huge difference to our bottom line.”


Carmen Sognonvi, owner of Urban Martial Arts, explains how small business owners can cut down on marketing costs by cross-marketing with other complementary businesses.

Carmen Sognonvi, owner of Urban Martial Arts, explains the benefits of storing files in the cloud. Not only does it allow easy access to information whether she’s working at the school or from home, but it can be a disaster recovery strategy as well.

Crain’s New York Business
Carmen Sognonvi, owner of Urban Martial Arts, discusses in Crain’s New York Business how using free software Dropbox allows her to work more effectively from home in the evenings: “The great thing about it is it is so effortless. It’s like saving a document to your computer.”

Recent Media Appearances:

Winner’s Wednesday: Carmen Sognonvi
Women Branded in Excellence Podcast
May 6, 2015

Discovering Your Ideal Customer
The Independent Consultants Podcast
October 27, 2014

Using Old-School Marketing to Grow Your Business
AM 560: Business Insanity Talk Radio
October 7, 2014

Small Business Email Marketing Made Easy
Fit Small Business
July 15, 2014

Brooklyn Karate School Thrives using Tech and Marketing
Ramon Ray – SmallBizTechnology
February 14, 2014

Carmen Sognonvi of Urban Martial Arts – Brooklyn, NY
Bricks and Mortar Reporter Podcast
February 13, 2014

This Brooklyn martial arts school is nailing old school marketing. Big time!
Small Business Big Marketing Podcast
November 25, 2013

4 Ways CRM Software Works for Old School (Offline) Marketing
November 18, 2013

Urban Martial Arts Celebrates Five Years in Ditmas Park

March 14, 2013

Co-Marketing: Twice as Nice or Double the Trouble?
January 16, 2013

href=”” target=”_blank”>Co-Marketing: Twice as Nice or Double the Trouble? – Business on Main
November 26, 2012
Carmen Sognonvi, local business blogger and owner of Urban Martial Arts, shares tips on how small businesses can work together to cross-market their products and services.

[Guest Post] How Prestige Destroys Meaningful Work
Productive Flourishing
June 27, 2012

Video Interview: Local marketing with Carmen Sognonvi
May 15, 2012

Making the Transition From a Day Job to Full Time Entrepreneurship with Carmen Sognonvi
January 11, 2012

[Guest Post] Confessions of a Runaway: The Stuff Nobody Tells You About Escaping Cubicle Nation
Pamela Slim’s Escape From Cubicle Nation
November 2, 2011

How to Use the Cloud as a Disaster Recovery Strategy
June 23, 2011

41+ Must-Read Business Books for Solopreneurs
Strategies & Tactics for Women
May 9, 2011

Location-Based Services: Factors and Considerations for B2C and B2B Marketers
March 8, 2011

Facebook Ads: What You Need to Know to Create a Successful Campaign
March 1, 2011

Lessons Learned in 2010
Fox Business
February 4, 2011

Foursquare for Small Business
National Federation of Independent Business (NFIB)
January 18, 2011

Seven work habits of effective entrepreneurs
Crain’s New York Business
January 9, 2011

Niche brands boost Facebook campaigns with analytics, but still desire more data
Direct Marketing News
January 1, 2011

10 Real Small Business New Year’s Resolutions
December 31, 2010

Plan Your Work – Work Your Plan
Strategies and Tactics for Women
December 20, 2010
Carmen Sognonvi, owner of Urban Martial Arts, shares tips on how creating a simple event calendar can help business owners plan their marketing activities in the new year: “Each year, we decide whether or not to do 
the event again based on how well it met our goals the previous year.


Success By Web Design
Fox Business
December 8, 2010
Carmen Sognonvi, owner of Urban Martial Arts, discusses how investing time and money into her business’s website design and search engine optimization was worthwhile: “We went from getting one or two leads per month through the site to now getting one or more leads per day.”

The One Thing You Were Not Prepared For As An Entrepreneur
The Toilet Paper Entrepreneur: Cleaning Up in Business
December 7, 2010
Carmen Sognonvi, owner of Urban Martial Arts, discusses one thing that took her by surprise as she transitioned from juggling Urban Martial Arts with her day job to working on the business full-time: being able to set your own schedule can actually cause more second-guessing of one’s priorities.

Urban Martial Arts featured on Small Business TrendsMarketing Success Stories and Tips from Real Small Businesses, Courtesy of Yellowbook 360
Small Business Trends
November 22, 2010
This blog post reviews the Yellowbook360 video featuring Urban Martial Arts. It quotes Carmen and Serge Sognonvi discussing the importance of choosing good mentors and trying different approaches — both online and offline — to marketing.

Yellowbook360 Building SuccessHow Urban Martial Arts Maximizes Their ROI
Yellowbook360 Building Success
November 19, 2010
Serge and Carmen Sognonvi, owners of Urban Martial Arts, talk about maximizing the return on their marketing investment in this Yellowbook-sponsored video series on small business and marketing.

Side Hustle and Flow Interview Series: Carmen Sognonvi
Escape from Cubicle Nation
October 21, 2010
Author Pamela Slim interviews Carmen Sognonvi, co-owner of Urban Martial Arts, as part of a series about entrepreneurs who started their businesses while they had a day job.

Danger Ahead: Small Business Owners Warn of Common Mistakes
Business News Daily
September 4, 2010
Sensei Serge Sognonvi and Carmen Sognonvi, owners of Urban Martial Arts, share how they narrowly avoided what could have been a disastrous plan to move into a larger space.