Interview Carmen for Your Next Story


Carmen Sognonvi is a marketing strategist who helps businesses attract a steady stream of qualified leads and transform them into ideal customers, resulting in increased sales, higher revenues, and dramatic growth.

Carmen’s views on marketing and entrepreneurship have been featured in numerous media outlets, including Inc, Entrepreneur, Fox Business, and Crain’s New York Business.

How to Get in Touch:

Phone: (646) 504-4092
Email: carmen AT

Featured Media Appearances:

Fox Business
Carmen Sognonvi discusses how one simple operational change — carrying less inventory — made a massive financial impact for the school: “This year, we changed our processes so that students have to pre-order their gear, and we ourselves don’t order it until we’ve received payment. It sounds like such simple advice, but that one small change has made a huge difference to our bottom line.”


Carmen Sognonvi explains how small business owners can cut down on marketing costs by cross-marketing with other complementary businesses.

Carmen Sognonvi explains the benefits of storing files in the cloud. Not only does it allow easy access to information whether she’s working at the school or from home, but it can be a disaster recovery strategy as well.

Crain’s New York Business
Carmen Sognonvi discusses in Crain’s New York Business how using free software Dropbox allows her to work more effectively from home in the evenings: “The great thing about it is it is so effortless. It’s like saving a document to your computer.”

Recent Media Appearances:

Watch How Urban Martial Arts Tripled Customer Acquisition
June 3, 2015

Winner’s Wednesday: Carmen Sognonvi
Women Branded in Excellence Podcast
May 6, 2015

Discovering Your Ideal Customer
The Independent Consultants Podcast
October 27, 2014

Using Old-School Marketing to Grow Your Business
AM 560: Business Insanity Talk Radio
October 7, 2014

Small Business Email Marketing Made Easy
Fit Small Business
July 15, 2014

Brooklyn Karate School Thrives using Tech and Marketing
Ramon Ray – SmallBizTechnology
February 14, 2014

Carmen Sognonvi of Urban Martial Arts – Brooklyn, NY
Bricks and Mortar Reporter Podcast
February 13, 2014

This Brooklyn martial arts school is nailing old school marketing. Big time!
Small Business Big Marketing Podcast
November 25, 2013

4 Ways CRM Software Works for Old School (Offline) Marketing
November 18, 2013

Urban Martial Arts Celebrates Five Years in Ditmas Park

Ditmas Park Corner
March 14, 2013

Co-Marketing: Twice as Nice or Double the Trouble?
January 16, 2013

[Guest Post] How Prestige Destroys Meaningful Work
Productive Flourishing
June 27, 2012

Video Interview: Local marketing with Carmen Sognonvi
May 15, 2012

Making the Transition From a Day Job to Full Time Entrepreneurship with Carmen Sognonvi
January 11, 2012

[Guest Post] Confessions of a Runaway: The Stuff Nobody Tells You About Escaping Cubicle Nation
Pamela Slim’s Escape From Cubicle Nation
November 2, 2011

How to Use the Cloud as a Disaster Recovery Strategy
June 23, 2011

41+ Must-Read Business Books for Solopreneurs
Strategies & Tactics for Women
May 9, 2011

Location-Based Services: Factors and Considerations for B2C and B2B Marketers
March 8, 2011

Facebook Ads: What You Need to Know to Create a Successful Campaign
March 1, 2011

Lessons Learned in 2010
Fox Business
February 4, 2011

Foursquare for Small Business
National Federation of Independent Business (NFIB)
January 18, 2011

Seven work habits of effective entrepreneurs
Crain’s New York Business
January 9, 2011

Niche brands boost Facebook campaigns with analytics, but still desire more data
Direct Marketing News
January 1, 2011

10 Real Small Business New Year’s Resolutions
December 31, 2010

Plan Your Work – Work Your Plan
Strategies and Tactics for Women
December 20, 2010

Success By Web Design
Fox Business
December 8, 2010

The One Thing You Were Not Prepared For As An Entrepreneur
The Toilet Paper Entrepreneur: Cleaning Up in Business
December 7, 2010

Marketing Success Stories and Tips from Real Small Businesses, Courtesy of Yellowbook 360
Small Business Trends
November 22, 2010

How Urban Martial Arts Maximizes Their ROI
Yellowbook360 Building Success
November 19, 2010

Side Hustle and Flow Interview Series: Carmen Sognonvi
Escape from Cubicle Nation
October 21, 2010

Danger Ahead: Small Business Owners Warn of Common Mistakes
Business News Daily
September 4, 2010