How to Get More Customers for Your Local Business

As a local business owner, you’re always looking for ways to reach out to your ideal customer without spending an arm and a leg.

But how do you know which marketing tactic to choose?

And how do you ensure you’re making the most of each possible marketing channel?

Introducing… The “Local Marketing Done Right” Video Series

These videos will show you how to get more customers in the door without spending a lot of money.

The Cheap and Easy Way to Attract Your Ideal Customer
In this video, I share with you a precision marketing technique that allows local business owners like you to zero in exactly on your ideal customer. This marketing tactic is cheap, easy, and you’re probably already using it – just not to its full effect!

The Secret to Getting More Customers to Walk Through Your Door
If you’re a local business owner, you always want to get more customers walking through your door. In this video, I tell you about the single most important marketing investment you’re going to make as a local business, particularly if you’ve just opened. And if you get this one thing wrong, you could actually be driving away prospective customers.

The 7 Do’s and Don’ts of Marketing Your Local Business at a Street Fair
Local street fairs are a great place to attract new customers for your local business. In this video, I share my list of 7 do’s and don’ts when it comes to marketing your business at a street fair.

Steal This Idea: Create an Emotional Connection With Your Customer
In this video, I show you how Baskin-Robbins leveraged a recent promotion to do just that, and how you can apply the same strategy in your own business.

Steal This Idea: How GotPrint Won My Business With a Single Postcard
Want to do a direct mail campaign for your local business but need postcard ideas? In this video, I share how GotPrint won my business with a single postcard, and the lessons that local businesses can learn from this example.

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Image Credit: Monica’s Dad on Flickr